We could have selected a Las Vegas nightlife operator. “We wanted to bring something to Las Vegas that no one has done.

The Las Vegas hotel will operate a 100,000-square-foot ecosystem of daylife and nightlife experiences, says Scott Sibella, president of Resorts World Las Vegas.

Headed by CEO Andrew Li, Zouk Group owns multiple Asia venues, including Zouk nightclubs in Singapore and Kuala Lumpur. The center of the social spaces at the 3,500-room casino resort developed by Malaysian corporation Genting Berhad - a newcomer to Las Vegas with affiliated operations in the Americas, Asia (including Malaysia’s Forbes Travel Guide Five-Star Crockfords at Resorts World Genting), the United Kingdom and the Bahamas - will be a partnership with Zouk Group. Not only will Resorts World be the first new casino resort on Las Vegas Boulevard since The Cosmopolitan drew its violet curtain in 2010, but the $4.3 billion crimson tower will offer a handful of first-to-market entertainment experiences, which its executives are betting on to attract throngs of curious travelers from far and wide. When it opens its doors in the summer of 2021, Resorts World Las Vegas promises to uphold the Strip’s long legacy of big debuts. Capsules transport audiences to extraordinary destinations including a bioluminescent ocean, a synth-wave cityscape, a shimmering emerald jungle and the illuminating cosmos.Bask in the sun at AYU Dayclub. Visual content merges creative ingenuity with technical innovation to deliver eye-catching optical illusions embedded with meaningful themes and narratives. Original music further intensifies these major “wow” moments. Unifying all of its features through synchronized content contributes to a bold and impactful signature experience that engages visitors. Show capsules transform the features into dynamic, interconnected beacons that can be appreciated from near and far, as well as from multiple angles and viewpoints. Seamlessly fused within this technically complex canvas, strategic multimedia content complements each feature’s unique characteristics. These media centrepieces are quickly becoming central elements of Resorts World Las Vegas’s branding. Show capsules were created to be displayed simultaneously across the resort on over 100,000 square feet of multimedia LED displays along the West Tower, East Tower and Zouk Nightclub facades, as well as over an iconic 50-foot Globe located inside the property.

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